Jennifer’s Max Mara interview

Here is a new interview with Jen. Thanks to Oliapk for a heads up.

Jennifer Garner is a very busy actress. Balancing her time between a successful career and, in her words, her favorite “job”: being a mother. Not that raising a family (she has two daughters, Violet, 7, and Seraphina, 4, and one boy, Sam, 1, and husband Ben Affleck) has meant sacrificing her love for fashion and for style. Perhaps precisely because of this the actress (and activist) has become a red carpet favorite admired for her sophisticated and glamorous allure. “I don’t like to seem like a paper cut-out even in fashion photographs, I want to look like a real woman”, she says proudly. We had a chat with Jennifer in photographer Mario Sorrenti’s studio during the shooting of the cover of this issue of MM Magazine and the “J- Bag” campaign. Here is our interview…

How would you define your style?
Pragmatic! I like to wear garments of guaranteed elegance, that have a real luxurious texture and feel good against your skin. Like a camel coat – you can’t go wrong.

Wife-mother-actress… You’re a very busy lady. How does this reflect in the way you dress?
I have a basic style mandate for myself: both in life and on the red carpet I don’t want to feel like I’m wearing a theater costume. Some outfits work on other people, but may be too cool for me. Of course, I like clothes to be beautiful.

How was it working with super photographer Mario Sorrenti?
Mario is a real dreamboat. Since he’s not here, I can say that. He’s a talented storyteller, a delightful enchanter.

Let’s talk a little bit about film. What was your favorite film when you were growing up?
“The Wizard of Oz”. I’ve watched it a lot recently with my kids and – I have to say – it is still a timeless success.

When was the first time you felt like an actress?
The first time I felt like an actress was my first real job. I was living in New York and I got a job as an understudy in a play entitled “A Month in the Country” starring Helen Mirren and F. Marie Abraham and Ron Rifkin. I made $150 a week. I didn’t have enough money to take the subway so I walked.

We heard you singing on the shoot today. Another passion of yours?
No, I would never sing in front of a camera. I sing lullabies at night. Usually I never sing in front of anyone. Or at least no one above the age of seven.

What do you think about the “J-Bag” – this season’s new cult bag by Max Mara – that you were photographed holding?
I like the size of it. I like that it’s big enough to carry whatever technology you want to stuff in there, but it’s small enough that you won’t lose your lipstick.

Max Mara Fetes Jennifer Garner

“I can put diapers in it, a sippy cup and a big thing of Goldfish. It’ll all fit,” Jennifer Garner said on Thursday night just before mugging for the crush of ready-to-pounce photographers. The actress was feting her new hyphenate — the face of Max Mara — at Bill’s in New York and, at the moment, discussing the mommy-friendly functions of Max Mara’s JBag, the shining star of the brand’s newly pushed accessories category. “I like the size of it. You can fit anything you need, but it’s not a tote. I’m kind of tired of the huge tote thing.”

The room soon moved downstairs, packing into the dining area, anchored by a single long, cream-cloaked table dotted with clouds of blue curiosa roses, lavender hydrangeas and dahlias. Some guests fanned themselves with their menus while others scanned it.

Soon Maramotti stood to toast Garner. “I think it’s very rare in this industry to meet a person who embodies the values of a company that is over 60 years old,” he told the table. “It’s really a perfect match. She’s really special to us.” Garner beamed from her seat.


Jennifer Garner’s Max Mara Ad: Go Behind the Scenes

Jennifer Garner is one classy lady, which is why we were excited to find out that the rumors were true: She’s the new face of the equally classy Max Mara.

The collaboration marks Garner’s first time as the face of a fashion brand, as well as Max Mara’s first celebrity spokesperson, according to WWD.

In the photos, Garner poses for photographer Mario Sorrenti wearing a luxe camel coat and Max Mara’s new statement handbag, the JBag, of which she’s now a big fan. ““I like the size of the JBag,” Garner said in a statement. “I like that it’s big enough to carry anything you want to stuff in there, but it’s small enough that you won’t lose your keys!”

She also said that she’s a natural fit for the Italian fashion house. “My style is pragmatic,” she said. “I like to wear garments that have a real luxurious texture and feel good against the skin.”

And the line’s chairman Luigi Maramotti agreed, telling WWD, “Jennifer Garner is a real woman, not a cover girl, not a starlet, and she has different interests, a family and values. She is a real woman and embodies the Max Mara woman, she perfectly reflects our image.”


Jennifer Garner fronts MaxMara campaign

Fashion brand MaxMara has announced actress Jennifer Garner as the face of its debut accessories campaign for fall/winter 2013. Photographed in New York by Mario Sorrenti, the campaign features the slogan ‘Timeless is Now’ and sees Jennifer holding the brand’s new ‘cult item’, the JBag. Jennifer will also appear with the JBag on the cover of MM Magazine, the coffee table title MaxMara publishes twice a year.

Jennifer Garner For MaxMara?

Jennifer could be the new face of MaxMara. The actress is reported to have shot an advertising campaign for the Italian fashion house.

MaxMara has so far declined to comment – neither confirming nor denying the speculation. According to WWD, Garner was photographed recently for the brand, but the exact nature of the shoot has yet to be confirmed.

If true, this would mark a significant departure from the norm for the house. While it has worked closely with many actresses as ambassadors in the past – such as Katie Holmes, Hailee Steinfeld and Chloe Moretz – this has generally been in connection with its Women in Film fashion award, preferring to cast models in its advertising campaigns.

The appointment would mark Garner’s first major fashion partnership.